Argos Strategy - 2925 Words

1.Literature review Developing with your customers may be an effect way to eliminate your competitors, because it is difficult to imitate (Buttle, 1996). In this case, you should understand what you can do for customers. Firstly, it is crucial to identify the customers who are going to be provided services and are cared for, if satisfying the needs of customers has been seen as a precondition before considering any marketing (Egan, 2001). Stone Young (1992) pointed out that target groups of customers should be chosen in terms of some criteria: 1) the customers are known to have the need for the general kind of services that organisation supplies; 2) there are enough customers who must be willing to pay for the services; 3) the†¦show more content†¦The company numbers 550 outlets throughout the UK and the Republic of Ireland, and more than 23,000 employees. Argos maintains a broad network of stores and distributes its catalogue to more than two-thirds of all UK households. There is an Argos sto re within 10 miles for 98% of the UK population. Argos plans to open 35 additional stores within the next three years. Along with the evolution of information and communication technologies and the enlargement of its business, Argos has made some important changes in its organization. Argos is a multi-channel retailer recognized for choice, value and convenience that sell general merchandise and products for the home throughout the UK and Republic of Ireland using various retail formats (HRG, 2008). Argos majors in home enhancement products, electrical goods, toys, jewellery, sports and leisure equipment with electrical goods making up 50% of its sales mix. Argos marketing strategy A strategy is a general plan, which an organisation puts into practice to achieve particular end purposes (also known as objectives). There are all sorts of general strategies that a company might employ such as expanding into new countries or new markets. Argos strategy today is one of growth. Growth can be achieved in a number of ways such as opening new stores, increasing the product range, expanding the website or increasing the value and volume of sales. Argos strategy involves drivingShow MoreRelatedArgos Competitive Strategy3146 Words   |  13 Pages5th March 2012 Argos History Founded in 1973 by Richard Thomkins, Argos is the largest general-goods retailer in the United Kingdom and Ireland with over 751 stores (1). It was then acquired by  GUS plc  in 1998 and subsequently became part of Home Retail Group, which was demerged from its parent company, GUS plc, with effect from 10 October 2006 (2). A non-specialized store, Argos carries over 35,000 different household goods such as furniture, toys amp; games, electronics, jewelry, sports,Read MoreIntegration Of Advanced Technology On The Overall Operations Of Argos2031 Words   |  9 PagesIntegration of Advanced Technology in Argos’ Operations 1. Introduction The purpose of this paper is to examine and analyse the impacts of technological system on the overall operations of Argos. Argos, which is the part of the home retail is categorised as the market leader in the general and home merchandise market. The company is famous for delivering the high quality consumer goods to the market. Recently, Argos has integrated advanced technological tools, in order to bring more improvementsRead MoreIdentify the Firms Key External Stakeholders and Show Their Varying Influences Upon This Organisation2725 Words   |  11 Pagesbusiness sells through. This report is about identifying Argos key external stakeholders and also analysing the external stakeholders’ influence on Argos, Conclusion and finally, bibliography. History Argos is a subsidiary retailer of Home Retail Group, and was founded in 1973 by Richard Tompkins. It is the biggest supplier of consumer goods in United Kingdom and Republic of Ireland and has 750 stores. Argos Limited has about 51,000 employees and its headquartersRead MoreStrategic Management Theories : Designed Strategy And Emergent Strategy1480 Words   |  6 Pagesstrategic management theories: intended strategy and emergent strategy. The suitability of the emergent and intended approaches to strategic management and measure the appropriateness of each theory using various academic models in order to consider which approach is suitable for my chosen organization Tesco plc. The definition of strategy has been given by many theorists. The most approve one for personal is stated by Johnson, Scholes and Whittington: â€Å"Strategy is the direction and scope of an organisationRead MoreStrategic Management Theories : Designed Strategy And Emergent Strategy2320 Words   |  10 PagesStrategy analysis This essay is aim looking in-depth at two strategic management theories: intended strategy and emergent strategy. 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The most approve one for personal is stated by Johnson, Scholes and Whittington: â€Å"Strategy is the direction and scope of an organisationRead MoreToys and Games industry2101 Words   |  9 Pagesbackground and the overview of Toys R Us. Then, the research will focus on Poster’s Five Force Model and Porter’s Generic Strategies. In the next parts, this report will concentrated on the potential strategies which Toys R Us might pursue in the future. Conclusion and recommendation will be mention in the final part of this report and the recommendation will be covered the best strategy for Toys R Us which can be used for the future competitiveness. 1.1 Industry Background After the decline in 2008Read MoreIntended And Emergent Essay2748 Words   |  11 Pages(Tesco, 2014). In any company, strategy plays a key part in its success or failure and can be split into two types; intended and emergent. An intended approach is described as â€Å"a planned strategy designed at a senior level of management for the implementation at other organisational levels† (Witcher Chau, 2014). Whereas the emergent approach is â€Å"a strategy where the final objective is unclear and whose elements are developed during the course of its life, as the strategy proceeds† (Lynch, 2012). InRead MoreStrategic Assignment5157 Words   |  21 PagesARGOS | STRTEGIC PLANNING AND IMPLEMENTATION AND STRATEGIC MARKETING MANAGEMENT | Assignment | KEHUL KAVAIYA 7/22/2010 | Edexcel Level 7 BTEC Postgraduate Advanced Diploma Management Studies ASSESSMENT ACTIVITY: UNIT No: 04 17 UNIT NAME: Strategic Planning and Implementation Strategic Marketing Management By: KEHULKUMAR NAROTTAMDAS KAVAIYA Student ID: STUD-7266 Company: Argos Limited Type | Public | Industry | Retailer | Founded | 1973 | Head OfficeRead MoreBusiness Analysis : Brick And Mortar Stores794 Words   |  4 Pagesbeginning to make more sales online rather than in brick-and-mortar stores. Here’s our look at some of the stores making a splash in the online world. Keurig The Vermont-based coffee business has understood well the importance of a good online strategy. Whilst Keurig doesn’t have its own shops, but rather sells its products in traditional department stores, it has opened a highly successful online store. The company’s revenue still relies on partnership deals with brand such as Subway and Dunkin’